The taboo of talking about menstruation has had many detrimental effects that keep girls and women at a disadvantage from generation to generation.

1. It has kept technological advancements from being engineered 
2.  It has kept the subject as a taboo subject 
3. Period poverty affecting girls globally which creates an exclusion from education continues

Read the stats below which should make us all stand up and know that this subject is everyone’s business! Without normalizing topics around periods and having open and honest discussions change will continue to be slow and real tangible improvements that can benefit all will take generations to provide any benefit. We all need to start discussing real facts!

1. In England alone, as much as 9% of girls start their period in primary school amounting to some 4.5 million

• The National Health Statistics (NHS) report, 8% reach menarche by age 10, 24% by age 11, and 52% by age 12 in the United States.

• 40% of girls in the U.K. have used toilet rolls instead of sanitary products.

• The population of women in the world is estimated at 3,904,727,342 or 3,905 million or 3.905 billion, representing 49.58% of the world population.

• The percentage of the female population is 50.57% compared to 49.43% male population. The UK has 0.77 million more females than males and is in the 79th position out of 201 countries/territories in terms of the female-to-male ratio.

Periods are the most natural and important thing the female body can do! It brings life, without it no one would be alive! So, we want to challenge the idea that periods are not everyone’s issues and are therefore to be hidden and not spoken about in public. 

Many girls in the UK and around the world do not receive detailed enough education on menstruation and how to understand their cycle, and that’s if they even get the education. 

The best way to tackle a stigma is to educate. We believe so highly in the positives of education, especially in educating young women & young men. If we can help educate all, then we can make huge improvements.